HOW WE HELP
We provide a scaleable solution to support B2B tradeshows of all sizes in identifying potential new exhibitors. We qualify prospects and present only those most likely to convert based on patterns in the data.
The Challenges
Having worked with some of the industry’s leading events organisers, for a number of years, we appreciate how challenging it is to understand your potential exhibitor base in real time. Current sources of intelligence have many problems, among which:
- It’s difficult to keep on top of new sales which your competitors make at their shows (and especially of the re-bookings which they don’t make);
- Manual list building from show guides is a slow, soul-destroying process which distracts your team from creating new opportunities;
- Data on potential exhibitors doesn’t help focus your marketing and sales on those exhibitors that are complementary / competitors to your existing show (i.e. treats all exhibitors as equal);
- It’s challenging to take a holistic approach to the clusters of exhibitors which form your show and understand how these are evolving over time;
- It’s really difficult to understand where exhibitors are currently exhibiting.
Our Solution
Events Intelligence focus deep sector knowledge of the tradeshow industry on doing two things well for event organisers:
- We have highly scaleable processes which identify and match the same exhibitor at different tradeshows through time;
- We have developed a proprietary algorithm that identifies which exhibitors are similar to each other and similar to one tradeshows’ existing exhibitors.
Using these two capabilities (and the latest thinking on data science gathered through our recent connection to NYU Stern) we are able to rank and recommend those potential exhibitors that are most likely to sign up.
Benefits
We help our customers:
- Generate additional revenues and accelerate sales growth by focusing sales and marketing on those exhibitors which are most suited to your show. Not all sales calls are created equal; we provide you the data to make sure you are prepared for your best opportunities;
- Reduce costs by saving sales resources from mining competitors’ websites for potential leads, or paying for market lists of companies which have no relevance to your existing exhibitor base and/ or strategy;
- Strengthen the shows by purposefully bringing together the exhibitors core to your industry. It is easy to lose sight of the core of a show when selling space; focusing effort on those exhibitors which strengthen the core of the show drives improved attendee experience, increased retention and ultimately a better market position.
