Events Intelligence uses an industry leading database and modern data science algorithms to provide simple answers and actionable leads to grow your tradeshow. We provide a list of best-fit exhibitors, optimised for today, which is easy to integrate into your existing sales and marketing process.
Events Intelligence starts with the concept that for every exhibitor in the world there are one or more perfect exhibitions for them to achieve their goals. We use the following sources to identify these exhibitors:
Using data on our customers’ current and previous exhibitors, we create a detailed profile of the types of companies which choose to exhibit at one of their tradeshows. This considers a wide range of factors such as where else they exhibit, their size, their location, their sector of focus and how they describe themselves. In short, we’re trying to identify those features which are unique to exhibitors of your show.
We use a wide range of data science methodologies, machine learning tools and algorithms to identify patterns and trends and then compare this with all the other exhibitors we have in our database to identify those with similar characteristics. The analogue version of what we are doing in the online advertising world is creating a ‘lookalike’ audience. Except instead of people, we’re identifying those companies which are most like your current exhibitors.
We’d love to press a button and have the answer, but although machine learning is good, it’s not perfect. To ensure we produce insight into those exhibitors which are the best fit for our customers, we often find that we need to do a little more research, collect additional data, tweak the parameters and then re-calibrate our models using success. While there is a lot of maths behind this, we find that extra research and the benefit of time helps us improve our recommendations.
Additionally, we strongly believe that our data should be your data. That’s why we create exhibitor profiles based on many data sources. These provide an at-a-glance a profile of an exhibitor, telling us where they are located, where they have historically exhibited and where they may choose to exhibit in the future.
We know that every organiser has different needs, wants to ask different questions and has very different ways of engaging with potential exhibitors and with data. We offer a wide range of options for customers to use our services to accelerate exhibitor sales:
